One of the major icons of the Iron Game, and the last of the five major muscle mag publishers, after Hoffman, Rader, Weider and Kennedy.
His MTI mag had a much more rugged bent than the Weider mags, concentrating on strength as well as size, and very little fluff. He also had a Wrestling Training Illustrated magazine as well, for a short time. No soap-opera bullshit for bullshit's sake. No Triple-Split programs, and endless Arnold routines, etc.
He had a big annual show with the WBBG Mr. World, America, etc, every year. Boyer Coe won the WBBG Mr. World during Boyer's heyday for about 5 years in a row, prior to Boyer finally entering the IFBB.
Lurie mentored and promoted Ferrigno during Lou's early years in his magazines. That is, until big Lou suddenly became a Weider student.
RIP to Dan
