I can get caught up in the mass madness and buy some product because some huge massive freak is on the bottle. I was getting some more of the pump amino stuff and I saw the BSI box with Ronnie on it plus you get the cool free shaker and a couple samples of some mass/creatine stuff.
It hooked me , I figured why not give it a try. I am not a huge fan of the present day Coleman, but hey, he does look mighty impressive in those BSI ads.
I know it is all marketing but what the hell, if you have a choice , why not go with the company that sponsers some freak we all admire.