unless you're from the land of make believe,which you maybe you are,this idea does not have to be promoted,it's already in a college students head 
IT IS BEING PROMOTED!!!!
simply b/c it is in many of their heads does not mean that it needs to be given societal approval.
You think promoting promiscuity in college kids is good for the country?
You think promoting drinking until you hurt yourself is good for the country?