as long as they have Cena on the roster, they will continue to make big bucks on their PPV...
Cena is only over with the kids, adults hate him.
The best thing that could happen now is to turn him full fledge heel.
Have him come out be say he's tired of giving it 100% every week and then get booed by half the crowd. They can all kiss his ass. If done right it could be as good as hogans heel turn.