I'm a trainer, and have been for 14yrs now.
for the past few years, I've brokered a deal for a gym, which I run, so I train for the gym, as well as for cash, as well as training people at home and in parks or at the beach.
old school "personal training" is a dying business model. the money is in 'group training', bootcamps and crossfit-style training.
give me a medicine ball (jam/slam ball), a kettlebell, a 35lb plate, and a resistance band and I can train 6-8 people for an hour. each person paying 10-20$ and I can do that 3-4x per day no problem. (oh, and a stopwatch)
the days of bringing in a guy and siting him down on a machine and counting his reps are over because people are more educated because of the internet and magazines and tv... it's the 'unique' stuff like "functional cross training" that makes you stand out and draws in clients.
sad but very true..I was just reflecting on this the other day
Here is my experience..
I do train clients the exact same way I have trained myself. Circuit training in the gym..
10 min cardio
abs, chest, back, biceps, side and rear delts, 3 sets 1 exercise 15 reps light weight
20 min cardio, stretching
I do their diets, everyone knows those, lean meats, green veggies and some healthy fats, monitor them daily and this is how I transform them.
I never worked with anyone more than 2-3 months. Never had repeat customers (2-3 in the past 10 years). 2 years ago I stopped training them in the gym.
Some good lessons:
I wanted to find the best formula that works in the advantage of the client .. bad idea .. it works against me
Learned, and now I am a little bit more fair with me.
Prices are relative. The ones who do it right, get great results and would pay even more for the same..the lazy, always feel they paid more than it was worth, obviously they never achieve what they set to do.
I looked at myself, and at other trainers who make a LOT more money and have a LOT more clients than me.
All of them do the cross fit thing like ES pointed out.
The PEOPLE like that stuff better along with the TRX bands crap, group circ du soleil chalestenics and so forth.
I admire them because they are smarter than me, adapted and make a nice living. I chose to perfect working out one on one with someone and focused more on diets and working from a distance. Obviously not the smartest of ideas. But I wanted to do this and disregard the financial aspect as much as I can.