All these guys would look SOOO much better with deeper separation and excellent conditioning. Instead, they chase size. Who cares how "big" you are when someone much smaller makes you look smaller onstage?
Phil Heath was not that "big" in reality but he had deep separation and great conditioning up until a couple of years ago. Now he is starting to go danhill.
I feel, that it is better to sacrifice size for better conditioning. The illusion is enhanced and size does not matter a bit.
Was he "small"? No... but he defeated much bigger competitors with proportions, symetry, balance, conditioning and PRESENTATION.
