How so? Business is about selling your product so that you can turn a profit and then expand. In theory, as you expand you'll hire more people and make more money or at the very least sustain your current profits.
Selling protein powder to 15 year old's is a huge part of the supplement world's business plan. I'd venture to say that it has been that way since the industry began. Obviously, Optimum thinks that Jason Genova has a larger market for them to tap than guys who are better bodybuilders but who are less visible.
He sux as a bodybuilder,in fact,I wouldn`t insult bodybuilders by even classifying him as one.
I give him props for training,but he`ll never get cut enough anyway so it`s a moot point.
Anybody can workout,not everybody can get ripped.
Diet=a lot tougher than training.
