I spend weeks on end doing my research on firms and industries, checking their financials, who's the new CEO, his background, the future of the industry, what happened to it in the past why and how and the full outlook on so many levels, then I cherry pick my stocks and shares and the odd fund.
Then comes a Getbigger and says there's an appocalypse pending like the 1929 and gold is the only commodity you should buy....calling me naive and stupid all the while in the last 3 years alone my own portfolio is performing just like predicted.
This is what "contrarian investors" do....as opposed to the common sheep herded investor, spewing articles from the internet then thinking he's got the financial markets of the world figured out.