Ok sure he may be douchey looking.
But you guys don't understand that he's a brand now. All the shit he's doing like tats, oil etc are to help sell that mutant supplements line & his clothing line. That shit is big overseas bevause foreigners think he's a freak & badass which helps sell his product.
Like it or not he's cashing in on his look. He's not competitive anymore & just focused on the freak factor which always sells.