The AAU Mr America was a prestigious title to bodybuilders. John Grimek, Steve Reeves, Clancy Ross, George Eiferman, Bill Pearl, Tom Sansone, Ron Lacy and many other champions won this title. Larry must have known he wouldn't do well there. Neither did Hugo Labra and other guys from the sands of Southern California. So when Joe Weider finally moved to California it worked out well for Larry and later, Arnold. Joe used Larry in countless advertisements for protein and equipment. Goodness knows if Larry made much out of all that exposure but guys like Clancy Ross ended up with not much at all. Larry was intelligent so I guess he took whatever money he made from endorsements and seminars and courses. I can't say how well he did but the Mormons tend to look after themselves okay. Larry settled in Salt Lake City, headquarters of the Mormon Church. We all wondered how a Mormon was posing there on stage and appearing in various men's magazines. Anyway, today, who cares?