I guess Gaspari Nutrition and Labrada Nutrition didn't do so well either...
You never know...
Ronnie Coleman is doing well overseas, but so so in the US.
Dorian Nutrition changed its name to CNP a while back.
Blade Nutrition is just coming out in a few weeks.
Always cool to try...
He's my opinion. If we were running Rich's new company it'd definitely be successful. The question is HOW successful. Not that Rich can't do this, or won't, but IMO he needs to start small and build organically.
You guys mentioned Ronnie. Those guys are all doing great. Ronnie teamed up with some very experienced people, and most of you would believe how popular Ronnie is overseas. BSN used to send Ronnie all around the world because people would buy CRAZY amounts of sups to get Ronnie there. Want Ronnie to visit Micronesia, well you better put together a monster PO. Lot's of those same BSN guys now work at RCSS.
I'm not sure how many IFBB pros lines will be around in a few years. I'm not sure it's being done right.