Less than 30% of Fortune 500 CEO's use social media at all and only 30 or 40 of them (7%) even have a facebook profile. Social media is silly bullshit for morons to temporarily make spare change from other morons, the legitimate business world has no interest. Good luck creating a global brand (no one outside of the fitness industry knows who Shredz is and the article about their success is mostly lies) with instagram. Stuff the mattress while you can.