If I'm the NFL, I'd have one of his urine test come up dirty to throw a wrench in his spokes to bring him back down to reality before it really becomes a circus...
Cue the 60 Minutes interview, nine months from now...
Teary-eyed Sam, describing how the pressure of things led to his playing poorly and being quietly cut by the Rams in Week 11 when nobody is watching the NFL anyway.
OR - maybe they tell him they're moving him to practice team - and instead of him taking that hit, he asks to be cut instead? Tough to play the victim card if he is actually being given work - albeit, lower paid practice squad to match his lower level of skill.