I blame "bed, bath, beyond" for creating unrealistic bedding expectations in females. I mean, back in the day, a girl would shag you on a pile of dirty laundry, when plied with enough alcohol. These days, it's all "when did you last change these sheets" and "whose panties are these" and "OMG, is that a skid mark?"
BBB, we don't appreciate these standards you're delivering to the bedding industry.