Us women either learn to look good with makeup or learn to look good without it.
Generally if you have women who take the time to care for their skin, they will look good without makeup. Then you have women who learn to do their makeup really well, and tend to neglect their skin. I'm kind of both....for every day, I like to be natural. For special occasions, I like to pull out all the stops.
& I think it would be a tie. Cut out makeup and women would start taking better care of their skin to look better without it