BSN is selling a ton of product and hey props to them for seeing the value in a well done commercial vs. BUY ME NOW infomercials.
LIFT
True, but "value" is only achieved if in the long run, when the cost of producing and running that commercial is absorbed by the increase in sales and more than $1 arrives as profit as a result of this action.
Aside from being the nicest commercial shown during WSM competitions, I don't know if BSN is going to see a return on investment. It might be fun to brag to VYOtech that their commercial is better. But there's a reason supplement companies don't broadcast on major tv markets- it's not cost-feasible and it's not sustainable. That marketing budget should be shifted to areas with a better ROI, IMO.
I can understand BSN's excitement about being the first to nail a top-notch commercial. I just see it as living beyond the means afforded by their assets.
Also, 240->300->sitejaws. That's evolution. I've only been in business two or three months now. Still finding myself!
