Complete lack of professionalism aside......This will become their biggest Pay Per View of the year.
There is nothing most fans want more than to see Jon Jones dethroned, for a multitude of reasons. Daniel Cormier is being pegged as the "Black Fedor" and, if anyone can take the belt, it's him.
Dana White is probably loving this and while he will probably make a statement regarding their lack of composure, he knows very well that it's crap like this (Similar to what Shannon Briggs is doing to Klitschko) that generates numbers.
"1"