We see it every year. Two years ago, it was the grapefruit video on a gif screen. last year it was the towel video.
What will it be this year? Each year, we see the same campaign a few weeks out for the O, timed coincidentally with the release of Kai "X weeks out" pics.
Will Kai ever be able to escape these "reminders", or will they curse his O chances forever? Will the campaign lose effectiveness once people realize it happens every year and is designed to sink any thoughts of "Hey, maybe he could win the O this year!"
Does there come a point where people just don't care about the grapefruit anymore?