Phil heath is a very popular celebrity these days.
they should have Big Brother series with bodybiulders on it. training for the O.
They should have some sort of live big brother channel devoted to the best ever - Heath - where you could get constant updates of him calling out haters, driving bentleys, wearing tailored suits and showing off his vast riches in the form of dollar bills. They could do this online for maximal spread.
Oh wait that's his Facebook never mind