Why is it that some of the top Pros will not go that xtra step of physical/marketing perfection? After all they will ingest protein in kidney busting amounts, train until every fiber is exhausted, take AAS and other PEDs...then, why won't Wolfe do calf implants, Phil fix that herniated navel, Kai lop off that fugly top knot and get a hot GF (just for the pics if nothing else), and Ramy learn perfect English?
The IFBB is a business and has corporate standards (albeit a little fucked up IMO). They want to be 'mainstream' ....NBC is an example.