Face it, bodybuilding is a niche sport/pageant, and it will never make any real money unless you get the fringe viewer involved. Much like NASCAR or the NFL, the hardcore fans will watch no matter what, as they are passionate about it and will continue to watch their oiled up hero men in glittery thongs.
That said, it can not go mainstream until it is cleaned up a bit. I figured that with the death of the Weiders, that this would be a good time to get someone in there that will clean house, and throw the drug pushers and abusers out of the sport. Also, the g4p and the grapefruit fucking has to go as well. You can never really capture the attention of the mainstream public, while you continue to have this sport cater to more fetish seekers and muscle worshipping closet cases. With more viewers comes more money for the sport, that will then be passed to the competitors, so the shady side of bodybuilding need not be catered to anymore.
Get a hard nosed commissioner in there who has a clean background and can talk partnerships with main stream media companies, and pay the man what he is worth instead of having some idiot in a shark skinned suit taking the industry for a ride for a few more minutes of fame in a magazine. There is a parasitic element to this sport and over inflated sense of importance on the part of the industry insiders which holds the whole thing back from gaining notoriety. Just my two cents.