I don't really get it now, initially they fought for a £100k job, the tasks I guess separated the weak from the good and strong.
Now this is about finding a business partner and funding, yet the format is the same....Investors looking to get into a deal, scrutinise the business plan, it's financials and forecasts...etc. Rather than try and establish if the presenter is good at flogging organic soap and low fat icecream and manage a team of 10 rabid bitches. A young .com wiz or a tech savvy entrepreneur looking to launch something innovative is not gona be good at selling soap in Covent Garden.