Poker used to be considered boring to watch until someone figured out using the lipstick cam to show the hole cards. This drew the viewers in, who could then make sense of play. Someone needs to figure out something similar with bodybuilding. I think there is a way to change the contest structure and use modern cinematography and editing to make it a more enjoyable viewing experience.
The biggest BB show on earth seems to be run like a local level show from a professionalism standpoint. Downright embarrassing.
Plus viewing it broadcast in HD versus the crappy web feed is one reason I'd watch even months after.