Bodybuilding shows are boring.
The current "circus format" used for contests can be long, tedious and boring.
They have an endless parade of bikini clad butt sluts , male models in surf shorts followed by a few freaks posing and begging applause.
There isn't any transparent or objective scoring and it lacks enforced rules and standards.
If other sports had the same lack of rules it would be chaos on the playing field.
NFL football players would be able to dress like the road warriors with spikes on the helmet and gloves.
They would run down on the kick off swinging chains .

I suspect the suits at NBC sports imagined Mr Olympia bodybuilding would be like the Arnold days with better production.
They took one good look at the juiced up freak show circus and walked away shaking their heads.
Sadly for bodybuilding they may have shelved the production for good and felt like they dodged a bullet.