Not sure about others but I wear it for me. I just enjoy smelling good. Doesn't get you women at all. Can be a conversation starter because sometimes I get the "oh you smell good..." comment from a whore.
Other than that ice breaker it won't get you women IMO.
I've gotta say that it's ALWAYS helped me. Always.
Maybe not in initially getting their attention because that prob means you're wearing too much of it, but I guarantee it has helped my "close rate" because they immediately want to be closer to you/more touchy, etc.