When you're rich enough to buy you don't give a fuck about time.
It's a "fuck off" i'm rich watch.
I had the privilege of spending a whole week in Monaco 4 years ago, and most of it trying to resolve a banking issue with this guy who was filthy rich (nice guy though) I realised rich people like to be around other rich people, and lots of stuff they did was an attempt to tell each other "fuck off" bigger boats, flashier cars, sluttier younger women...etc, I don't know about other parts but in Monaco it really was one big competition, like rich peoples cold war sort of thing.