what would otherwise be a lame, awkward, stupid and mostly unfunny movie will suddenly put these 2 clowns in contention for Time's Man of the Year award. Their movie will go down in history, will get 100x the views/rentals/whatever, and will now be part of pop culture. You couldn't dream of this kind of marketing for such a crap movie. Ugh, total garbage.
the movie? stupid. The actors, they suck. Total wussies that are stupid enough to make a movie threatening a crazy world leader, then act all surprised when the promised drama actually delivers. Yet they'll make 100X the $ off this movie thanks to this notoriety. Generation Selfie. And the anti-obama crowd will somehow connect it to him, but still lack the balls to impeach him.