At first I thought it may have to do with the lifestyles, and not the physiques. For example, people not liking bodybuilding becasue of the g4p, the crazy drug use, etc. But how many people out there really know about the destruction of the bodybuilding lifestyle? Probably not many. They just see huge, massive bodies and think, "gross." Even if their interest peaked in bodybuilding, once they find out about the lifestyle, they will probably be turned away.