"Hi! We're a pair of narcissistic douchebags. We want the whole world to know that we are hugely insecure, and waste vast amounts of money in the pursuit of a goal that our genetics have prevented us from ever achieving: being America's best looking couple."
Sometimes I wonder if the Brit newspapers tart-up these stories to hammer home American stereotypes. Imagine that they got contacted by the paper about doing a story:
paper: We'd like to do a story about a health conscious couple. Would you be able to do the interview?
them: Sure, that would be fine.
And then the paper destroys them.