Really? Who?
The video of him went viral and was shown all over the place....it was on a lot of sports shows....It wasn't used DIRECTLY to make money but it has been shown in venues to entertain people....
For instance..I travelled to Denver recently and while I was there I realized that the New York Mets were in town to play the Rockies...It was a nice coincidence that they were in town while I was there..so I went to the game....they actually played the video clip of Chris trying to open the water bottle on the massive screen in the outfield.....everyone in the stadium was laughing and greatly entertained by it....It felt weird knowing that I actually interact with him on the internet...