You're right, the people who fall for this aren't interested in health or longevity
when I was a trainer I NEVER (literally "NEVER") had a client say to me "my goal is to get my HDL's up"
NEVER
I was shredded and tan as fuck...granted I didn't weigh much but "regular people" didn't look at me with "bodybuilding forum eyes"
they looked at me with "regular people" eyes
my clients never looked at me and said "okay-he'll help me get my cholesterol in check"
no--they thought I was the guy who was gonna give them abs because I had abs
If they wanted a "health trainer" they could have gone to the "health trainer" in the gym
i think i went on many tangents there