Actually, anyone here- especially those who i've done marketing for- know that my marketing methods run far deeper than starting a thread about a website that I plugged last week.
I'd put something controversial on a site and mention it on boom7 and let someone leak it here. I'd offer value on the site and reply in another thread with it. I'd have the local news do a piece on the ability for consumers to now learn about fitness/personal training without having to go to a gym, an experience which is very hard for those new to the situation. Embarassing questions are asked much easier when it's online. I'd talk about some modeling work or acting job that one of the guys on the site is doing.
Yall know me. Above all, I'd use a question mark when asking the question in the subject line. Everyone knows a "?" elicits more emotion (and therefore clicks) than any other character on the keyboard.