Just imagine it at 38mm. You'd need a fucking magnify glass to see anything on it. Sure looks decent when shown on a 55 inch TV commercial. But with my phone, why do I need this watch to stare at? They are promoting the health monitor. yeah, there are already a shitload of watches that do that. I LOVE watches, love the mechanics and design and this thing makes me laugh. Wouldn't waste a penny on it.