Using the political process as an entertainment platform. It's almost like The Onion running a candidate.
I am the only one who can make America truly great again. 
WASHINGTON (AP) — Donald Trump is forming a presidential exploratory committee.
In a Wednesday statement announcing the move, the Republican businessman and reality television star declared, "I am the only one who can make America truly great again."
The move is a step short of a formal campaign launch, but allows him to begin raising money and hiring staff.
http://news.yahoo.com/trump-launching-presidential-exploratory-committee-132942573--politics.html
