I think the only question is whether Don changed when he went back to McCann Erickson...did he stay clean from alcohol and smoking, get healthy, and due to this, was able to be creatively fresh, stop banging chicks all over the place, and repair the relationships with his children, wife, co-workers, and ex-wife?..I would like to think he did and finally lived up to the name he had stolen.
or did he go back, create the Iconic ad and then continue in his old ways?.....maybe the Coke Ad was his last great hurrah in terms of ideas, and due to its huge success he was allowed to continue walking out of meetings, working his own hours, being drunk and sleping at work, and banging office secretaries and other people's wives.....