Hahaha, great to see a company not give in like the usual PR nonsense
Ad, seems ok right?

Wrong, fatties go crazy


Eventually the obese go after the company and CEO on twitter



Protein World twitter starts retweeting everyone congratulating them on not buckling like cowards and a lot of salt is generated.
https://twitter.com/ProteinWorldhttps://twitter.com/arjun_seth Pic of CEO

Quote from company
"But a Richard Staveley, head of global marketing for Protein World, told HuffPost UK Lifestyle that the adverts are here to stay.
"We absolutely have no intention of removing the adverts because of a minority making a lot of noise," he revealed.
"We now run Britain’s largest protein facility, selling our products in over 50 countries to more than 300,000 customers. Most of them are women. How could we possibly be sexist?
"It is a shame that in 2015 there are still a minority who aren't focusing on celebrating those who aspire to be healthier, fitter and stronger. Renee, our stunning model (inside and out by the way and falsely assumed as photoshopped!), falls well within
what the British government deem to be a healthy weight (based on the BMI system)."
https://archive.is/rlSGw