Someone on the Costco thread mentioned buying stuff like this. Do you really give a shit? Do you really believe that stuff you buy that is labelled green or organic or sustainable really is? I think it is just a scam to charge higher prices to the foolish. I have zero faith that it is even what it claims to be much less that it is somehow "better" for you. Better off buying fart powder.
You vote when you buy. I like to support small farms who ethically raise their animals as its important to me (may not be to others, which im not insulting). Its the only way to change, as the more money that goes to these places, the more they can grow as does the market for these things. Simple economics and voting with your dollar.
Sustainable business is big business right now. People major in this in college. Its a mix of engineering/bio/economics. When farms and companies claim sustainability, its usually more sustainable and they make efforts that other conventional places dont. I also choose to support them with my dollarzzz
Do i believe what is on the label, well The best i can really. uSDA organic holds some weight but yeah i see your point. For ethics and such, I do the best research I can on it. The internet has allowed ex employees of various places and farms to discuss what really goes on and the authenticity of places. I have also gone to farms myself to check them out in my state