I dont like him much personally (arrogant cock imo) but he's alot better for media than say Jay Cutler because he's more talkative and opinionated
being opinionated and talkative is key these days it doesn't really matter if what you say is right, as long as you can sound like you know what you're talking about and you're somewhat entertaining for the avg moron. just see all the moronic youtube stars in the bb/fitness field