Whole foods plant based diets can easily be used to build muscle and are very healthy. Most people who get a anorexic look on vegan diets just don't eat enough calories. His videos are satirical in nature, designed to create drama and get views. But at least he isn't trying to sell a shitty workout plan or a shitty supplement line....and he actually cares about people being healthy and happy. So no, he is not a getbigger at all.