He running his own campaign and running it like a business not a politician. Face it, people hate candor and they hate the truth.
candor and truth aren't a huge part of the business world either. He's running it like a renegade politician, and doing it artfully.
He's orchestrated a populist anti-establishment movement based on negative emotion. As a result, people that hate all govt like him.
As a result, people that hate illegals like him.
As a result, republicans are willing to look PAST his liberal 62 years because somewhere around 2010 when the tea party got popular, Trump decided to latch on to that.
He's a populist opportunist. Worked in real estate and then in tv... it's working now in politics.