BBers are lazy.
They like to eat, sleep and train. That's it. Very few have a real job, and the ones who do end up quitting it to "pursue their dream".
The magazine and supplement contracts are drying up. Soon, not even Mr. O will have one. Kai got released, Shawn Roden barely found one. Nobody visits those sites anymore or reads the magazines, nobody even cares about BBing.
I can see pro BBing dying off completely in the next 10 years or becoming what it was intended to be all along, a hobby not a career.
I think there has been a shift in the consumer as well. With social media, Instagram especially, the public sees all of the "fake nattys" with physiques that they would HIGHLY desire more than a Kai Greene, Justin Compton (

), Big Ramy, etc.
Guess what all of these "fake nattys" and CrossFit stars all have in common, they all sell their own supplements. Every single YouTube fitness celebrity is hawking their own preworkout, aminos, protein, etc. So naturally Generation Nothing will gravitate towards the aesthetic physiques (and their supplements) rather than the freaks.
And no one buys magazines anymore regardless.