The only thing Ronnie is doing is lending his name & image.
No, he's the majority owner of the company. He sold all of his cars at the time to make the initial investment for the business along with about 250k in cash, as well as kicking in an additional 125k for the tour bus.
I'm actually not surprised his business is going well....he has a degree in accounting so people can't pull the wool over his eyes. In addition, he marketed his product globally first before selling it in the U.S.
There are no investors....like the stage, Ronnie is the king