We all knew that this would be a plan. The competitors in men's physique division would get bigger, and they would be the basis for a re-vitalized men's bodybuilding.
Just like they had women's bodybuilding. And then came up with fitness, and then when they got bigger and more defined, then figure came about, especially for the women who were not ex-gymnasts. And then when they got bigger and more defined, bikini was developed.