I believe that Phil Heath has cornered the market of the IFBB, and is infiltrating his way into a 1st place win, as well as keeping Kai out of the Olympia. No other supplement company is sponsoring an IFBB expo (based on the IFBB site). The bikini model and mens model 1st place winners may be used to infiltrate the powers that be. That is all I will say on the matter.
Last year, it was BPI sponsoring the event, and we all knew it. They chose not to this year, so Gifted Nutrition stepped up. It is kinda funny because not always are the winners from the IFBB. What does this event have to do with the IFBB at all? It is a bikini and men's model search. They are not sponsoring the expo, the are the title sponsors of this search.
Some of these conspiracy theories just go all out. Amusing, but alas, whatever.