Yes, but a bodybuilding competition is not being judged about who is most fired up. Its about who has the best physique. If you have the best physique, then you should win, whether or not you're fired up. Another stupid thing that judges or other gurus say along with, "He has to pay his dues first" or "You have to knock out the champ." None of this shit means anything in reality. Just garbage spewed by the powers that be.
You can be a good poser and put effort into posing without "being fired up." I don't even know what that means "fired up." Does it mean screaming and yelling and pumping your first in the air? Again, another stupid thing spewed by lame ass judges and gurus.

Branch Warren pumping his fist in the air does nothing except pump up the dimmest bulbs in the audience.
Watch Zane, Makkaway, Labrada, Paris, Corey Everson, Haney, or Wheeler in their primes and they brought the audience to their feet and gave spectators goose bumps.
The entire "sport"'is shit and the culture of corruption starts at the top