Their entire mindset on this is flawed, they refuse to face the reality of changing times.
1. Print magazines be it about Golf or Nude women are on decline regardless.
2. For the cost of placing a full page ad in most high circulation magazines, an advertiser can potentially get 1000x better results by allocating it to a highly targeted online ad campaign.
3. Playboy is no longer the glamour it once was, the younger generation really don't care if someone was, is or going to be in playboy.
4. Many of these smut magazines only exist because of the huge number of people in jail, if there will be real prison reform you can say goodbye to 90% of the adult magazines
5. They assume Walmart will start carrying it in the regular section. Maybe walmart told them that, however if they make this a reality you can just imagine what the walmart housewives will do, try explaining to them it is non nude.