Lifetime, Planet Citness, 24 hr fitness and all the rest of those mega gyms are doomed to fail also. Their business model is based on a scam of sucking dollars out of people that don't go and not letting them get out of their memberships. Also all sorts of little fees and up charges. It's all smoke and mirrors. They do not take in enough revenue to support all their facilities and are all undercapitalized houses of cards. They are based on a lie. People do not have that kind of money to spend on gyms for the most part. As the recession takes hold they will begin closing more and more facilities just like the old Jack Lalanes closing down.
As for DLB. I agree with all here who say she brings a sorely missed energy to the lifestyle and I applaud her for it. That being said, she and Rob are pump and dump scam artists whose business is also based on a lie. She's pumped full of drugs but pretending otherwise. PT Barnum scamming the suckers. They get in early on the social media bubble and ride the wave. But it's all bullshit. They'll see that owning a gym is a love, not a business.
