Bodybuilding is probably as popular as ever. Magazines, however, have massive declined due to the internet.
Who the hell buys Flex today?
Supplements lines are most popular than ever ( that's different)
With the internet you have to seat in front of computer or tablet ,smart phone etc and search for the bodybuilder........
With the magazine , you can b at the store , gas station anywhere and the bodybuilder on the cover of mag practically comes to you, since Ronnie Coleman days none of the bodybuilders are as popular, people don't even pick the damn mag to see the pics.
With the guys from the past there is an increase in sales.
That doesn't happen in other "sports".