It could be on NBC Sports Network or he could have signed a deal to be on Cable Access Television.

If he's going the route of cable TV, then it would be more lifestyle type programming because watching Mr Olympia work out is not going to fly for 9-10 episodes. No advertiser would touch it because it would be boring for anyone.
Maybe he wants to try and be do a reality show. As long as you're interesting and they can come up with stories for you, they will put you on. HOWEVER if he can't even handle these rude people online, then he would really go home and cry when mainstream people get a hold of him. They are way meaner than the Bodybuilding crowd. The first time someone calls him ugly or say he looks gross he would be on twitter cursing everybody out.