Really? I don't understand Kai's appeal outside of the cult of BBing. People act like he is going to bring the "sport" back into the "mainstream" (as it were) but they forget that he has the ugliest, most neanderthal looking gross physique outside of Branch.
No maybe not mainstream because it all looks too horrible but Kai is an interesting person and the media likes those types of out there nuts. Pretty marketable Plus and I know where i am but I'll say it anyway.
We can all agree that facially Kai is not a heart throb...right? His physique is not what would be considered to be attractive, But Kai is an exhibitionist and that turns people on. Kai oozes sex and that's part of the reason he is so popular. His posing routines are practically erotica. Why do you think people want him to guest pose all the time? He turns people on.
Honestly the masks, the bondage stuff, and all that crap should make him unacceptable because who would what that sort of thing at their shows but people love it.
Sex sells and he can sell it. I think that would work in his favor from a marketing standpoint.